#1 New Release · Leadership & Teams
Stop leaving your
team's performance
on the table.
Bryan Powell & Tom Reynolds help senior leaders eliminate the hidden friction holding their teams back — through keynotes, workshops, and coaching that creates lasting change.
200+
40+
Forbes
INDUSTRIES
COACHES COUNCIL
The book that gives leaders a system,
not just a mindset.
#1
AMAZON RANK
READER RATING
500+
COPIES SOLD
200+
TEAMS COACHED
"Finally — a leadership book that moves from philosophy to a real operating system."
SARAH L. — CPO, FORTUNE 500
"The Bullseye Method™ alone was worth the read. My team went from alignment issues to clarity in one workshop."
MARCUS C. — VP ENGINEERING
"Required reading for every team lead we hire. Direct, practical, and immediately usable."
ALICIA K. — DIRECTOR L&D, DELOITTE
ABOUT THE AUTHORS
He's coached 4,000+
hours inside the rooms
you're trying to fix.
Bryan was once told he needed to be more like the other leaders. That moment became the seed of everything in this book.
Bryan Powell is an executive leadership and team coach partnering with senior leaders and Fortune 100 organizations — including Wells Fargo, Merrill Lynch, and Crown Castle — to close the gap between intention and execution. His co-author Tom Reynolds brings 7 years at Deloitte Consulting's Leadership Practice and a doctorate in clinical psychology.
Together they've developed the most practical team performance system available — grounded in real coaching, real data, and 10+ proprietary frameworks.
THE CORE INSIGHT
Your team isn't
underperforming.
It's under-designed.
Most teams don't fall short because of bad people or weak strategy. They fall short because the way they work together creates unnecessary friction — in how they communicate, decide, and take ownership. The Efficient Frontier of Teaming™ is the system that eliminates that friction by design.
"When trust, clarity, and accountability are aligned, teams achieve stronger results with less drag and greater consistency. That's the Efficient Frontier."
- BRYAN POWELL — THE EFFICIENT FRONTIER OF TEAMING
$8.8T
LOST ANNUALLY TO DISENGAGED TEAMS - GALLUP 2023
23%
HIGHER PROFITABILITY WITH ENGAGED, AUTHENTIC TEAMS
#1
PREDICTOR of TEAM'S SUCCESS IS PSYCHOLOGICAL SAFETY - GOOGLE
70%
OF LEADERSHIP PROGRAMS PRODUCE ZERO BEHAVIOURIAL CHANGE
01
THE PROBLEM
Two forces drive every team's performance. Most leaders only manage one.
Most teams don't fall short because of bad people or weak strategy. They fall short because the way they work together creates unnecessary friction — in how they communicate, decide, and take ownership. The Efficient Frontier of Teaming™ is the system that eliminates that friction by design.
02
THE FRAMEWORK
Four team types. One clear diagnostic. A path to the Empowered team.
Every team sits somewhere on the EFT maturity curve: Dependent (leader decides everything), Collaborative (trusting but slow), Aligned (hitting numbers but emotionally guarded), or Empowered (the Efficient Frontier). The book includes a diagnostic that reveals exactly where your team is — and a specific roadmap for what to do next. Not generic advice. Specific next steps based on your team's actual operating patterns.
03
THE RESULT
Performance that compounds — not spikes and fades.
Teams that reach the Efficient Frontier don't just hit this quarter's number. They build operating habits — through tools like the Team Contract, the Bullseye Method, and Positive Accountability — that make strong performance repeatable. Not a one-time workshop high. A system that holds up under real pressure, real change, and real complexity. The kind of team where your best people stay and grow.
10+ PROPRIETERY FRAMEWORKS INSIDE
SPEAKING & COACHING
Not a script.
A partnership.
Bryan and Tom don't deliver off-the-shelf programmes. Every keynote, workshop, or coaching engagement is built around your team's actual operating context — the pressures, dynamics, and goals that are real to you right now.
What distinguishes their work is the blend they bring into the room: Bryan's 4,000+ coaching hours with executives under real pressure, and Tom's organisational psychology doctorate and Deloitte consulting background. The result is an engagement that moves teams from awareness to action — fast.
01
Keynote Speaking
45–90 min research-backed keynote. Fully customised to your industry, audience, and event theme. Bryan leaves every room with a shared vocabulary and 3 immediate actions.
02
Team Workshops
45–90 min research-backed keynote. Fully customised to your industry, audience, and event theme. Bryan leaves every room with a shared vocabulary and 3 immediate actions.
03
Coaching
1:1 or small-group coaching for senior leaders. 3–6 month engagements with measurable outcomes, ROI framing, and tools your leaders keep using after the engagement ends.
04
Leadership Retreats
Multi-day offsite facilitation for leadership teams ready to reset their culture, align on strategy, and build shared commitment that holds up after everyone goes home.
THE BOOK — The Efficient Frontier of Teaming
A Different View of Team Performance
Most teams do not fall short because of a lack of talent or effort. They fall short because the way they work together creates unnecessary friction. Decisions slow down. Meetings feel busy but unproductive. Execution depends on a few people carrying too much of the load.
The Efficient Frontier of Teaming™ offers a different way to think about performance. Instead of pushing harder, the model focuses on reducing inefficiency in how teams communicate, decide, and execute. When trust, clarity, and accountability are aligned, teams achieve stronger results with less drag and greater consistency.
This approach helps leaders shift the question from “How do we get more out of our people?” to “How do we create the conditions where people can fully engage and contribute authentically?” When team members feel safe to speak honestly, challenge assumptions, and take ownership of outcomes, the quality of thinking and coordination improves.
The result is performance that holds up under pressure and compounds over time, rather than spiking and fading in cycles.
Why This Book is Different
Most books on teaming focus on what teams should value: trust, collaboration, alignment, or psychological safety. While these ideas matter, they are often treated as cultural aspirations rather than operational realities. Leaders are left inspired but unsure how to translate concepts into consistent behavior, especially when pressure is high.
The Efficient Frontier of Teaming™ takes a different approach by treating team performance as a system. Instead of isolating culture, engagement, or accountability, the book shows how these elements interact in everyday work to either accelerate or constrain execution.
Rather than asking teams to choose between results and humanity, the book reframes engagement and authenticity as performance levers.
Concepts such as the Teaming Inefficiency Gap™ help leaders see where effort is being lost through unclear roles, guarded communication, or fragmented decision making. Tools like the Team Contract™ make expectations explicit, while Positive Accountability™ shifts ownership from enforcement to shared responsibility. The book also introduces Failure Capital™, helping teams learn faster from mistakes without eroding trust, and the Bullseye Method™, a practical way to translate big goals into focused, iterative progress. Readers walk away with more than insight.
The Efficient Frontier of Teaming™ provides a shared language, practical diagnostics, and repeatable tools leaders can apply immediately to assess how their team is operating and where friction is showing up.
The result is clearer decisions, stronger engagement, and performance that holds up under pressure and compounds over time. Leaders finish the book not just knowing what great teams value, but understanding how to design the conditions that allow those values to show up consistently in real work.
Stop leaving team
performance on the
table.
Get the companion workbook to The Efficient Frontier of Teaming™ — practical exercises, diagnostics, and templates your team can use in the next meeting.
Zero spam. We'll only send you the workbook and occasional team-performance insights you can unsubscribe from anytime.
SPEAKING & COACHING
A Partnership Built Around Your Reality
Bryan and Tom work together with leadership teams not as outside experts prescribing solutions, but as partners who understand the pressures teams face in real operating environments. Their speaking and coaching engagements are designed around the realities leaders are navigating every day: competing priorities, constant change, high expectations, and limited time. Whether in a keynote, workshop, or longer term engagement, their focus is on helping teams see how their current ways of working are either supporting or constraining performance, and what to adjust to get better results without adding complexity.
What distinguishes their partnership is the blend of perspective they bring into the room. Together, Bryan and Tom combine coaching, facilitation, and practical operating insight to help teams move quickly from awareness to action. Engagements are highly interactive, grounded in real examples from the team’s own context, and anchored in tools leaders can continue using long after the session ends. The goal is not a one time experience, but a shift in how the team works together, makes decisions, and sustains performance under real world conditions.
